Most people know when to stop eating, when to stop working, when to stop talking, when to stop exercising.

Most people do not buy 10 pairs of pants or any women 10 dresses in one shopping purchase?

Some brands are necessary to our daily lives like Proctor and Gamble and SJC household products. Everybody buys those products in small quantities on a regular basis? However, when it comes to Apple, Amazon, Tesla why do people not express sufficient satisfaction and enter purchase resistance? Why do we not ever think these companies have had enough of our time, money, and attention to prove themselves? Are they really doing anything life changing on a world alters?

Why do we not give sufficient chance to new entrants, new ideas, small financial spread of luck and fortune? Are we really that impressed with Elon Musk and Jeff Bezos floating with all that fortune?

Where will we be if we continue on like them? Do people really feed good about giving them another house or yatch? What happens in economics when so much capital vaults to the top? The pool or pie does not grow or get larger. The U.S Bureau of Labor still reports that 2 out of every 3 jobs comes from small to medium businesses and family businesses! Stop to think next time your purchase impulses try to steer you over to those big flashy brands with little return value to the broader family!